(Download) "Irrelevant Confusion. (False Advertising-Like Trademark Claims)" by Stanford Law School " eBook PDF Kindle ePub Free
eBook details
- Title: Irrelevant Confusion. (False Advertising-Like Trademark Claims)
- Author : Stanford Law School
- Release Date : January 01, 2010
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 365 KB
Description
INTRODUCTION In 2006, thousands of soccer fans showed up to the World Cup game between the Netherlands and the Ivory Coast wearing pants in the colors of the Dutch national team. The pants had been given out as promotional gifts by a beer company. FIFA, the governing body of international soccer, objected. It claimed trademark rights in the team colors, and giving out pants in those colors was in FIFA's view "ambush marketing" that was likely to confuse those who saw (or even those who wore) the pants into thinking that the soccer team had sponsored the pants. And in FIFA's view, not only was giving out the pants illegal, but individuals wearing them were falsely suggesting some affiliation with the Dutch national team. (1) Prohibited from wearing the pants into the stadium, more than one thousand fans dutifully took their pants off and cheered the Dutch team to victory in their (largely orange) underwear. (2) This was Europe, after all, and it was an important match.